Strategic Management
Rs. 110.0000 9

Strategic Management


  • Business System: Objectives; Vision & Mission
  • What is Strategic Management? Policy & Strategy: Conceptualisation
  • Business and its Environment: Balancing Objectives
  • Environmental Scanning: SWOT Analysis & E.T.O.P.
  • Strategic Management: Process; Role & Limitations
  • Corporate Appraisal (Methods & Techniques)
  • Corporate Strategies (Generic: Alternatives)
  • Choice of Strategy (Matrices: Portfolio Analysis)
  • Strategy Implementation
  • Strategy Evaluation and Copntrol
  • Executive Resources Planning: HRM; Line & Staff Relationship
  • Entrepreneur: Qualities & Functions (Contributions of some Economists)
  • Cyber Law
  • Conclusions
  • Appendix: Abbreviations


By: Dr. S. Sankaran
For: B.B.A., M.Com., M.B.A. & Other Professional Courses.
Condition NEW
Publication Margham Publication
Writer Dr. S. Sankaran

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