Services Marketing
Rs. 90.0000 14

Services Marketing


  • Evolution and Growth
  • The Concept of Services
  • Servicer Design
  • Service Marketing Mix
  • Service Product
  • Pricing in Services
  • Service Promotion
  • Location of Services and Channels of Distribution
  • People in Services Marketing Mix
  • Physical Evidence
  • Managing Demand and Supply
  • Types of Marketing in Service Firms : Internal Marketing
  • Quality of Service
  • Marketing of Services


By: Dr. L. Natarajan
For: M.B.A. & Other Competitive Examinations.
Publication Margham Publication
Writer Dr. L. Natarajan
ISBN-10 9383242019
ISBN-13 9789383242016

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