Retail Marketing
Rs. 90.0000 14

Retail Marketing


  • An Introduction to Retailing
  • Functions, Charecteristics and Types of Retailers
  • Retail Location Strategies
  • Branding in Retailing
  • Retail Communication and Promotion
  • Supply Chain Management
  • Role of Information Technology in Retailing
  • Service Management in Retailing
  • Merchandise Management
  • Retail Pricing
  • Consumerism and Ethics in Retailing
  • E-tailing in India
  • International Retailing


By: Dr. L. Natarajan
For: M.B.A. & Other Competitive Examinations. 
Publication Margham Publication
Writer Dr. L. Natarajan

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