Marketing Research
Rs. 90.0000 15

Marketing Research


Chapters at a glance

  • Marketing Research
  • Sampling
  • Nature of Data
  • Marketing Segmentation and Consumer Behaviour
  • Motivation Research
  • Product Research
  • Sales Control Research
  • Advertising Research
  • Processing of Data
  • Report Writing


By: Dr.P. Ravilochanan
For: B.B.A., B.Sc.(ISM) / B.B.M., M.B.A. & Other Competitive Examinations.
Publication Margham Publication
Writer Dr.P. Ravilochanan

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