Marketing | Jayasankar
Rs. 90.0000 13

Marketing ( For, B.B.A., & B.B.M. )



Chapters at a glance

  • Meaning and Evolution of Marketing
  • Marketing Functions
  • Product Planning and Policy
  • Pricing
  • Channels of Distribution
  • Promotion and Sales Promotion
  • Advertising
  • Personal Selling
  • Market Segmentation
  • Buyer Behaviour
  • Marketing Research
  • Sales Forecast
  • Marketing of Consumer Goods
  • Marketing of Agricultural and Industrial Goods
  • Marketing of Services
  • Law relating to Sale of Goods
  • Stock Market
  • E-Marketing
  • Marketing Environment
  • The Consumer Production Act, 1986
  • Unfair and Restrictive Trade Practices


By: J. Jayasankar
For: For, B.B.A., & B.B.M.
Edition/Regulation 2nd
Publication Margham Publication
Writer J. Jayasankar
ISBN-10 938143073X
ISBN-13 9789381430736

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