Entrepreneurial Development
Rs. 125.0000 3

Entrepreneurial Development


  • Understanding the Meaning of "Entrepreneur"
  • Characteristics of an Entrepreneur
  • Classification of Entrepreneurs
  • The Entrepreneurial Scene in India
  • Factors influencing Entrepreneurship
  • Entrepreneurial Growth
  • Problems of Entrepreneurs
  • Business Idea Generation Techniques
  • Identification of Business Opportunities
  • Marketing Feasibility
  • Financial and Economic Feasibilities
  • Technical, Legal, managerial, Locational and Other Feasibilities
  • Project Appraisal
  • Project Report
  • Franchising
  • Product Strategies
  • Pricing Strategies
  • Distribution Strategies
  • Promotional Strategies
  • Step-by-Step Approach for Starting New Business
  • Learning to be Successful
  • Family Owned Business Enterprises
  • Strategic Approaches
  • Ethics and Entrepreneurship
  • Cases


By: Dr. Jayshree Suresh
For: B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Edition/Regulation 4th Edition
Publication Margham Publication
Writer Dr. Jayshree Suresh
ISBN-10 938143011X
ISBN-13 9789381430118

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