Customer Relationship Management
Rs. 80.0000 15

Customer Relationship Management



  • Introduction to Customer Relationship Management
  • Theoretical Foundations of Relationship Marketing
  • Customer Relationship
  • CRM - The Business Transformation
  • 4a. Communication in CRM
  • The Analysing Phase of Relationship Marketing
  • 5a. Product Marketing
  • Customer Loyalty
  • Relationship Drivers
  • Partnership
  • Implementing Relationship Marketing Programmes - Strategy, Structure and Systems
  • Implementing RM Programmes - Shared Values, Staff, Skills and Styles
  • Monitoring and Controlling Relationship
  • Technology for Relationship Marketing


By: Dr. S. Sheela Rani
For: B.B.A., M.B.A. & Other Professional Courses.
Publication Margham Publication
Writer Dr. S. Sheela Rani

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