Consumer Behaviour
Rs. 100.0000 10

Consumer Behaviour


  • Nature & Scope of Consumer Behaviour
  • Consumer Behaviour Models
  • Market Segmentation
  • The Influence of Culture on Consumer Behaviour
  • Influence of Social Class
  • Reference Groups
  • Influence of Family in Decision Making
  • Consumer Motivation
  • Consumer Involvement and Decision Making
  • Opinion Leadership and Personal Influence
  • Information Processing
  • Consumer Learning
  • Personality and Consumer Behaviour
  • Theories in Consumers' Attitude
  • Online Marketing
  • Consumerism


By: Dr. L. Natarajan
For: M.B.A. & Other Professional Courses.
Condition NEW
Publication Margham Publication
Writer Dr. L. Natarajan

Write a review

Your Name:

Your Review:

Note: HTML is not translated!

Rating: Bad Good

Enter the code in the box below:

People who Bought This also Bought That

Latest tweets