Brand Management
Rs. 70.0000 10

Brand Management


  • An Introduction to Brand Management
  • Competition and Brand
  • Brand Power, Customer Loyalty and Brand Association
  • Brand Associations
  • Brand Equity
  • Brand Identity
  • Brand Positioning
  • Brand Extensions
  • Managing Brand Image
  • Brand Revitalisation
  • Brand and Firm


By: Dr. L.Natarajan
For: B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Condition NEW
Publication Margham Publication
Writer Dr. L.Natarajan

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