Advertising and Salesmanship
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Advertising and Salesmanship

Index

  • Marketing Communication
  • Nature and Scope of Advertising
  • Functions and Benefits of Advertising
  • Advertising Objectives and Goals
  • Types of Advertising
  • Economic Aspects of Advertising
  • Social and Ethical Aspects of Advertising
  • Advertising Agencies
  • Advertisement Budget
  • Advertising Campaign Planning
  • Advertising Copy
  • Advertising Themes and Appeals
  • Copy Design, layout and Production
  • Advertising Media
  • Indoor Media
  • Outdoor Media Advertising
  • Measuring Advertising Effectiveness
  • Personal Selling and Salesmanship
  • Types of Salesmanship & Salesmen
  • As Ideal Salesman & Aggressive Selling
  • Personal Selling Process
  • Theories of Selling
  • Sales Organisation & Sales Manager
  • Recruitment and Training of Salesmen
  • Motivation and Remuneration of Salesmen
  • Supervision and Control of Salesmen (Sales Territories and Quotas)
  • Nature and Scope of Sales Promotion
  • Role and Significance of Sales Promotion
  • Sales Promotion Strategies
  • Tools of Sales Promotion Schemes
  • Planning and Implementation of Sales Promotion Programme
  • Buying Motives
  • Knowledge of Customers
  • Customer Support /services (Packing and Guarantee)
  • Publicity
  • Public Relations
  • Consumerism
  • Advertising Research

 

By: P.Saravanavel & S.Sumathi
For: B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Details
Condition NEW
Edition/Regulation 2nd Edition
Publication Margham Publication
Writer P.Saravanavel & S.Sumathi
ISBN-10 9381430144
ISBN-13 9789381430149

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